If there’s one thing about Millennials that we know for sure, it’s that they’re influential. They have the power to either make or break some of the most popular brands and trends of today. In the U.S., there are now 75.4 million Millennials taking charge of the shopping scene—surpassing the number of Baby Boomer and Generation X consumers.
And because Millennials are overtaking Baby Boomer and Generation X consumers (shoppers ranging from 35 to 69 years of age), it’s important that your custom labels printing strategies are geared toward these powerful young shoppers and that your labels possess the qualities and traits these consumers are looking for.
But before you can create product labels that attract your Millennial consumers, you need to understand the types of things that Millennials look for and think about when it comes to product packaging.
1. The Personal Connection
Millennials tend to develop a personal connection with the products and brands they support. If they cannot connect with a brand, they probably won’t purchase it. So, your labels need to speak to the consumer to help them feel good about the decision to support your brand. Many Millennials care about the environment, sustainability, health, and wellness, and it’s important that your company keeps this in mind when creating packaging.
2. Personalize with Custom Labels Printing
While personalization may have not been as important to Baby Boomers and Generation X consumers—personalization is key for attracting Millennials. For example, custom labels, customized packaging, and personalized language are also important key features that brands should implement if they want to meet newer customer demands.
3. The Importance of Branding
You’ve probably noticed that Target and many other retailers now offer higher-end brands at affordable prices. For example, Target’s Simply Balanced brand uses simple and clean packaging to represent a natural product line. Additionally, Whole Foods’ 365 Everyday Value products offer similar products in simple packaging and at affordable prices.
4. Instant Access
Perhaps one of the biggest selling points for Millennial consumers is not only custom labels printing—but also electronic labels as well. Most Millennials grew up with the Internet and using computers, so the digital age is hugely important in their lives. For this reason, packaging that incorporates QR codes on the product label helps Millennials to gain instant access on additional product information.
Custom Labels Printing for Millennials
As you can see, Millennials are hugely interested in brands that take the time to connect with them on a personal level. Millennial consumers are all about knowing as much information as possible, in the shortest amount of time. They want a personalized message that really speaks to them. This is where Sheet Labels comes in.
At SheetLabels.com, our huge selection of customized product labels are carefully designed to meet the growing demands of the specific industry you serve. While many of our labels fit a wide variety of uses, we focus on creating customized product labels for each individual market. View a list of the markets we serve by product labels, and contact us today for more information.