When selling a product online, product imagery can have an extremely large impact on sales as customers lack the in-person ability to pick up your product, touch and feel it like they would in a store. The photos that are used to fill this void and represent your product in the virtual world can either help or hurt your sales, depending on how strong your product photography is.
As it might be used on your website, social media, blogs, and email campaigns, it’s important to understand the value of this media that is so heavily involved in an online business.
Product Photography Factors
There are many factors that can contribute to great product photography, including:
- Product Staging
- Camera Equipment
While these other aspects are certainly very important, one of the most important features of strong product photography, however, is actually the labeling on your product.
Photo Photography Design
In terms of design, if your product is photographed with labels that look subpar, this negative connotation will be reflected across your entire brand. It’s also important that you have labels that are applied properly, with strong adhesive, so that they are well attached to your product when photographed.
If you’ve only been selling locally at a farmers market or something similar up until this point, and are considering making the leap to online sales, make sure that your labels are of the utmost highest quality before you begin taking photos to promote online. If you do need design help, or are in need of a complete label makeover, we can help you with all your label needs at SheetLabels.com.