It’s International Beer Day, and we’re celebrating by sharing our top tips to help your beer labels stand out. Standing out is a necessity in the craft beverage industry; the rise of small breweries bringing tons of new competition to the market. Whether you’re selling your brews in stores, online, or at your own facility, eye-catching beer labels are a must. It’s the simplest way to differentiate your brand, allowing you to pull customers toward your product and away from competitors. Want to get your beer products flying off the shelves? Check out our top 4 tips to get your beer labels standing out from the crowd!
#1 Get Personal
What makes your brand special? Do you have inventive flavors? An interesting brewing technique? Cultural traditions or a heritage that influences your business? Let your customers know! Your label is the perfect place to showcase these unique selling points. Let’s take a look at an example:Just by glancing at the above label, we’re able to gain a wealth of insight into the brand. We can easily understand the message they’re trying to convey, letting the customer know this product is an Irish beer. The four leaf clover imagery, green and gold color scheme, and the text that reads “Brewed and bottled in Ireland” all call attention to the Irish nature of the product.
By doing this, the brand is using this unique cultural aspect of the product as a method of differentiation. We can tell the brand’s Irish heritage is important, and something the company wants customers to remember about their product. It’s also a means of forming connections between the brand and customer, perhaps reminding the customer of their own heritage or cultural values. A label like this will jump out in a crowd of English or American beers and be sure to catch the eye of any Irish folks.
#2 Keep It Consistent
Once you’ve got your branding down, you’ll want to ensure the messaging and imagery is consistent across all of your products. While everything doesn’t need to be an exact match, it’s important to keep your labels and packaging still looking cohesive. Let’s look at another example:
None of the labels in the above image are the same, however it’s easy to tell that each product still comes from the same brand. While the colors and text may be different, there are still a few consistent elements between each label, such as the basic fonts used and the placement of the text and colors. Each individual label adheres to the same overall layout and design, making the entire collection look put together, despite the variety in each individual package. Sticking to a few consistent elements of your branding makes it easy for customers to identify your product within the crowd, and helps keep their attention on your products instead of sifting through the competition.
#3 Make Things Simple
Customers can easily become overwhelmed by the amount of choices and variety they’re faced with in the beer aisle. Keep things simple for them by providing the necessary information they’re looking for, in a quick and easy to understand manner. The label is the perfect place to do this, giving the customer the at-a-glance information all in one place. Let’s look at an example:
The design of this label is highly effective. It helps simplify the customer’s decision making process by presenting the product information in a clear, concise way. The words “light beer” are large and bolded right in the center, immediately grabbing the viewer’s attention and quickly delivering the information. Labels like this make it easy for customers to find what they’re looking for without any guess work.
#4 Have Fun With It
Don’t be afraid to think outside of the box. Add interest to your labels through bold colors, funky fonts, or eye-catching imagery. You can even get creative with your label material, with choices that will add texture or shine to your design. Check out the example below:
The above label has a metallic sheen, giving the product a high end, exciting feel. You can achieve this look using a material such as Silver BOPP, engineered to give your labels a smooth, mirror-like finish. Whatever your method or material, our printing experts at SheetLabels.com will ensure your labels are the star of the show. With these tips, you’re sure to have eye-catching beer labels in no time.