The Psychology of Color The psychology of color plays an essential role in the way that products are viewed by consumers. What does this mean? Marketers need to take the time to understand the importance and impact of color when it comes to labeling and brand identity. A brands impact on consumers can be heavily […]
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Effective Colors for Label Design
Things to Know About Labeling Food Allergens
Millions of Americans are affected by food allergens—some severe and some minor. Many food allergens are not life-threatening, but others are. For this reason, congress made the decision to pass the Food Allergen Labeling and Consumer Protection Act (FALCPA) in 2004, which requires businesses to label domestic and imported products that contain any protein derived […]
4 Reasons Why Consumers Want Compostable Packaging
More and more consumers are seeking compostable packaging and sustainable product label printing options for a variety of reasons. In fact, biodegradable packaging only continues to grow in order to meet the needs of customer demands. Brands like San Francisco Bay Coffee and Oakland Coffee Works are even selling compostable single serving pods and coffee […]
Label Requirement Advice for Handmade Soaps & Cosmetics
Even if you think your business is too small to really matter in the eyes of the FDA, your best bet is to follow the FDA’s custom label printing rules and regulations to avoid any future issues. No matter how large or how small your handmade soap or cosmetics business is, there are rules and regulations you […]
7 Ways to Ensure a Product’s Package is Retail Ready
It’s a fact, retail shelves and shoppers discriminate and they’ll judge your product’s packaging for what it is or isn’t. You might have thought the hardest part of getting your product on the market was getting a spot on store shelves, but who wants a product that just sits there collecting dust? About 1/3 of […]